The following courses have been part of Michael's teaching responsibilities that have been offered through the University of Applied Economic Sciences (Hochschule für Wirtschaft Ludwigshafen, Germany).

Current students may access selected materials in the respective password-protected download areas.

Course Overview:

 

Program
Master (M.A.) in Innovation Management accredited by AQAS

On February 28, 2005, the two-year study program in Innovation Management was granted accreditation by the German agency AQAS. The program had been developed jointly with colleagues from the Faculties (Fachbereiche) 1 and 3 of the University of Applied Economic Sciences Ludwigshafen over a period of two years.

The program will be taught in English, reflecting the international dimension of innovation management and new product development:

A. Core Modules:

  • Organizational Behavior & “Soft Skills”
  • Project & Process Management
  • Managerial Decision-Making
  • New Product Marketing
  • Advanced Project Valuation & R&D Performance Measurement
  • Business Information & Knowledge Management
  • IT Strategy & Processes
  • Value Management & Corporate Finance

B. Elective Modules (2 out of 3)

  • Health Care-Related Industries (Pharmaceuticals, Medical Devices, Biotechnology)
  • Chemical Industry (including Bio Sciences)
  • Discrete Industries

For further information on the content of modules,
please see here.

Further to its explicitly international outlook, the Master-level program in Innovation Management is firmly embedded in a regional cluster of excellence in fields sometimes collectively referred to as „life sciences“, i.e., pharmaceuticals, diagnostics, medicinal products, and chemistry:

For graduates, excellent career opportunities are expected.

Student enrolment for the new program will commence in 2007 (winter term).

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Courses


Pharmaceutical Economics

Health Economics Study Program:

Overview:

Topics to be addressed include: pharmaceutical ndustry: overview and strategic groups; research & development (R&D); marketing & sales; pricing and reimbursement; evaluation of new drugs; pharmaceutical market dynamics; international market regulation and cost containment.

Readings:

Handouts:

  • Will be provided in class or for download.
  • Various texts will be mentioned and recommended throughout the course.

Required Reading:

  • Schweitzer, Stuart O. (2nd ed., 2007): Pharmaceutical Economics and Policy. Oxford : Oxford University Press.
  • Sloan, Frank A, and Hsieh, Chee-Ruey (2007): Pharmaceutical Innovation. Incentives, Competition, and Cost-Benefit Analysis in International Perspective. New York, NY, Cambridge University Press.
  • Murphy, Kevin M., and Topel, Robert H. (2003): Measuring the Gains from Medical Research: An Economic Approach. Chicago, IL, The University of Chicago Press.
  • Scherer, F.M. (2000): The Pharmaceutical Industry. In: Culyer, Anthony J., and Newhouse, Joseph P. (eds.): Handbook of Health Economics, Vol. 1B. Amsterdam: Elsevier; pp. 1298-1336.

Recommended Reading:

  • Drews, Juergen (1999): In Quest of Tomorrow's Medicines. New York: Springer.
  • Helms, Robert B. (ed.) (1996): Competitive Strategies in the Pharmaceutical Industry. Washington, D.C.: The AEI Press.
  • Sorenson, Corinna, Drummond, Michael, and Kanavos, Panos (2008): Ensuring Value for Money in Health Care - The Role of Health Technology Assessment in the European Union. Geneva, WHO; Copenhagen, European Observatory on Health Systems and Policies.
  • Schlander, Michael (2007): Health Technology Assessments by the National Institute for Health and Clinical Excellence. New York, NY: Springer.
  • Schlander, Michael (1998): The Contribution of Health Economics to Market-Oriented Pharmaceutical Research and Development. Witten: Universität Witten/Herdecke.
  • Schwabe, Ulrich, and Paffrath, Dieter (eds.) (2009): Arzneiverordnungs-Report 2009. Berlin, Heidelberg: Springer.
  • Health Affairs, Volume 23, Number 1 (January/February 2004): Drug Industry: A Closer Look (various papers)

On the Web:

  • WIdO - Wissenschaftliches Institut der Ortskrankenkassen (Scientific Institute of the AOK, one of Germany 's leading statutory health insurance funds)
  • PhRMA - Pharmaceutical Research and Manufacturers of America
  • EFPIA - European Federation of Pharmaceutical Industries and Associations
  • EGA - European Generic Medicines Association
  • VFA - Verband forschender Arzneimittelhersteller
    - German Association of Research-Based Pharmaceutical Companies

Student Area:

for access please click here.                                             upward

 

Health Technology Assessment (HTAs)

Health Economics Study Program:

Overview:

Topics to be addressed include: HTAs & the role of health economics; international guidelines; fundamentals of decision analysis; effectiveness: principles of evidence-based medicine; principles of economic evaluations; burden of disease analyses; costing theory & analysis; cost-benefit analysis (CBA); cost-effectiveness and cost-utility analysis (CEA, CUA); quality-adjusted life years (QALYs); interpreting cost-effectiveness data; the reference case in health economic analyses; study designs and data sources in health economics; international health care reforms & implementation of HTAs

Readings:

Handouts:

  • In class, students will be provided with a comprehensive set of handouts.
  • Additional texts will be mentioned and recommended throughout the course.

Required Reading:

  • Drummond, Michael F., Sculpher, Mark J., Torrance, George W. , O'Brien, Bernie O., and Stoddart, Greg L. (3rd ed., 2005): Methods for the Economic Evaluation of Health Care Programmes. Oxford: Oxford University Press.
  • Gold, Marthe R., Siegel, Joanna E., Russell, Louise B., and Weinstein, Milton C. (1996): Cost-Effectiveness in Health and Medicine. New York, Oxford: Oxford University Press.

Recommended Reading:

  • Brazier, John, Ratcliffe, Julie, Salomon, Joshua A., and Tsuchiya, Aki (2007) Measuring and Valuing Health Benefits for Economic Evaluation. Oxford, Oxford University Press.
  • Brent, Robert J. (2003): Cost-Benefit Analysis and Health Care Evaluations. Cheltenham, Northampton: Edward Elgar.
  • Drummond, Michael F, and McGuire, Alistair (eds.) (2001): Economic Evaluation in Health Care: Merging Theory with Practice. Oxford, New York: Oxford University Press.
  • Getzen, Thomas E. (2nd ed., 2004): Health Economics - Fundamentals and Flow of Funds. New York: Wiley.
  • Sorenson, Corinna, Drummond, Michael, and Kanavos, Panos (2008): Ensuring Value for Money in Health Care - The Role of Health Technology Assessment in the European Union. Geneva, WHO; Copenhagen, European Observatory on Health Systems and Policies.
  • Schlander, Michael (2007): Health Technology Assessments by the National Institute for Health and Clinical Excellence. New York, NY: Springer.
  • Schlander, Michael (1998): The Contribution of Health Economics to Market-Oriented Pharmaceutical Research and Development. Witten: Universität Witten/Herdecke.

On the Web:

Student Area:

For access, please click here.                                            upward

 


Health Care Management & Organization

Health Economics Study Program:

Overview:

Organization theory and design; traditional concepts of management (Weber, Fayol, Taylor); organizational goals and effectiveness; not-for-profit and service organizations; human relations approach; institutional economics; contingency theory and contemporary trends; structures and life cycles of organizations; innovation and change; top management and corporate governance; mergers & acquisitions; integration management.

Readings:

Handouts:

  • In class, students will be provided with a set of handouts, case studies, and exercises.
  • Additional texts will be mentioned and recommended throughout the course.

Required Reading:

  • Daft, Richard L. (7th ed., 2001): Organization Theory and Design. Mason, Ohio: South-Western/Thomson.
  • Bea, Franz X., and Göbel, Elisabeth (2nd ed., 2002): Organisation. Stuttgart: Lucius & Lucius.

Recommended Reading:

  • Steinmann, Horst, and Schreyögg, Georg (5th ed., 2000): Management – Grundlagen der Unternehmensführung. Wiesbaden: Gabler.
  • Robbins, Stephen R. (7th ed., 1995): Organizational Behavior – Concepts, Controversies, Applications. Englewood Cliffs, NJ: Prentice Hall.
  • Zelman, Wlliam N., McCue, Michael J., Millikan, Alan R., and Glick, Noah, D. (2003): Financial Management of Health Care Organizations. Malden, Mass.: Blackwell

On the Web:

  • WIdO - Wissenschaftliches Institut der Ortskrankenkassen(Scientific Institute of the AOK, one of Germany 's leading statutory health insurance funds)
  • PhRMA - Pharmaceutical Research and Manufacturers of America
  • EFPIA - European Federation of Pharmaceutical Industries and Associations
  • EGA - European Generic Medicines Association
  • VFA - Verband forschender Arzneimittelhersteller
    - German Association of Research-Based Pharmaceutical Companies

Student Area:

for access please click here.                                             upward

 

Decision Processes

(Part of Studies in "InMaCo - International Management & Controlling")

Overview:

Topics to be addressed include: fundamentals of decision theory and decision analysis; decisions involving multiple objectives; dealing with risk and uncertainty; value of information; psychology of decision-making; bounded rationality; decisions involving groups of individuals; managerial decision-making and organizational behavior

Readings:

Handouts:

  • In class, students will be provided with a set of handouts, case studies, and exercises.
  • Additional texts will be mentioned and recommended throughout the course.

Required Reading:

  • Goodwin, Paul, and Wright, George (3rd ed., 2004): Decision Analysis for Management Judgment. Chichester: Wiley.

Recommended Reading:

  • Hammond, John S., Keeney, Ralph L., and Raiffa, Howard 1999): Smart Choices. A Practical Guide to Making Better Decisions. Boston: Harvard Business School .

Student Area:

For access, please click here.                                            upward

 


Entscheidungsprozesse

Class held in German.

Readings:

Required Reading:

  • Nitzsch, Rüdiger v. (2002): Entscheidungslehre. Stuttgart: Schäffer-Poeschel.

Recommended Reading:

  • Adam, Dietrich (4th ed., 1996): Planung und Entscheidung: Modelle - Ziele - Methoden. Wiesbaden: Gabler.
  • Eisenführ, Franz, and Weber, Martin (3rd ed., 1999): Rationales Entscheiden. Berlin, Heidelberg: Springer.
  • Goodwin, Paul, and Wright, George (3rd ed., 2004): Decision Analysis for Management Judgment. Chichester: Wiley
  • Hammond, John S., Keeney, Ralph L., and Raiffa, Howard 1999): Smart Choices. A Practical Guide to Making Better Decisions. Boston : Harvard Business School .
  • Weber, Jürgen, Reitmeyer, Thorsten, and Frank, Stefan (2000): Erfolgreich entscheiden. Frankfurt am Main, Frankfurter Allgemeine Zeitung; Wiesbaden: Gabler.

Student Area:

For access, please click here.                                            upward

 


Strategic Management / Strategische Planung

Class held in German.

Overview:

Topics to be addressed include: The strategic planning process; history of strategic management concepts; market-based views, resource-based views, and evolutionary views; approaches to environment analysis; intra-industry analysis; analyzing resources and capabilities; corporate goals and strategies; sources of competitive advantage; market positions and their strategic relevance; portfolio management

Readings:

Handouts:

  • In class, students will be provided with a set of handouts and case studies.
  • Additional texts will be mentioned and recommended throughout the course.

Required Reading:

  • Bea, Franz X., and Haas, Jürgen (3rd ed., 2001): Strategisches Management. Stuttgart: Lucius & Lucius.

Recommended Reading:

  • Grant, Robert M. (4th ed., 2002): Contemporary Strategy Analysis - Concepts, Techniques, Applications. Malden, Mass.: Blackwell.
  • Johnson, Gerry, and Scholes, Kevan (6th ed., 2002): Exploring Corporate Strategy - Text and Cases. Harlow, England: Prentice Hall.
  • Miniter, Richard (2002): The Myth of Market Share: Why Market Share is the Fool's Gold of Business. New York: Crown.
  • Mintzberg, Henry (1994): The Rise and Fall of Strategic Planning. Harlow, England: Prentice Hall.
  • Simon, Hermann, and Gathen, Andreas v.d. (2002): Das große Handbuch der Strategieinstrumente. Frankfurt am Main, New York : Campus.
  • Simon, Hermann (ed.) (2nd ed., 2000): Das große Handbuch der Strategiekonzepte. Frankfurt am Main, New York: Campus.
  • Walker, Orville C., Boyd, Harper W., and Larréché, Jean-Claude (3rd ed., 1998): Marketing Strategy: Planning and Implementation. Boston: Irwin - McGraw-Hill.

Student Area:

For access, please click here.                                            upward

 

Management

Class held in German. Part of Postgraduate Studies in Engineering (Aufbaustudium Wirtschaftsingenieurwesen).

Overview:

Topics to be addressed include: concepts of management; managerial decision-making; organizational goals and effectiveness; value-based management; principal-agent theory; motivation theory; organizational behavior; groups, teams, leadership and authority; strategic management; case studies

Readings:

Handouts:

  • In class, students will be provided with a comprehensive set of handouts and case studies.
  • Additional texts will be mentioned and recommended throughout the course.

Required Reading:

  • Steinmann, Horst, and Schreyögg, Georg (5th ed., 2000): Management - Grundlagen der Unternehmensführung. Wiesbaden: Gabler.

Recommended Reading:

  • Grant, Robert M. (4th ed., 2002): Contemporary Strategy Analysis - Concepts, Techniques, Applications. Malden, Mass.: Blackwell.
  • Mintzberg, Henry (1973): The Nature of Managerial Work. New York: Harper Row.
  • Mintzberg, Henry, and Quinn, James B. (3rd ed., 1996): The Strategy Process: Concepts, Contexts, Cases. Upper Saddle River, NJ: Prentice Hall.
  • Robbins, Stephen R. (7th ed., 1995): Organizational Behavior - Concepts, Controversies, Applications. Englewood Cliffs, NJ: Prentice Hall.
  • Staehle, Wolfgang H. (8th ed., 1999): Management. München: Vahlen.
  • Wheelen, Thomas L., and Hunger, J. David (8th ed., 2002): Strategic Management and Business Policy. Upper Saddle River, NJ: Prentice Hall.

Student Area:

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Mentoring Program for Undergraduate Students

Undergraduate students participating in the Mentoring Program are encouraged to seek personal support on any matter related to their studies in Ludwigshafen .

Interesting Resources on the Web:

You may find useful as well...

German Economic Research Institutes:

Student Area:

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